The Wait is Over!

The Wirral Chamber of Commerce is proud to announce the launch of Wirral’s new initiative, “Independent Wirral”.  Our aim is to Boost our Local Economy, to Unite the many small and independent businesses from our local towns and villages, to forge mutually beneficial partnerships which can collectively attract more shoppers and generate more trade for the local economy.

As we have seen across Merseyside, the situation is unpredictable and our recovery could be hampered at any time, so it’s important that we use this time and our joint efforts to get businesses moving.

If we are to make a success of bouncing back after lockdown, it’s essential that we take this opportunity to get behind our local businesses and give them all the support we can.  Spending with independent businesses provides high value to Wirral with as much as 70p from every pound spent, circulating back into the local economy, helping others to prosper and grow.


At the heart of Independent Wirral is an online directory where discerning shoppers can learn about our best independent businesses, discover unique boutiques, specialist shops and local producers.

We have launched the Independent Wirral discount card, SHOP LOCAL, where shoppers can use to collect exclusive discounts and incentives for shopping local.

Cards cost just £10 for the year.

Click here to buy your card. Treat yourself, friends, family or use an employee incentive


Join our growing network of independent businesses and let us help you stand out as a jewel in Wirral Peninsula’s crown.

We include dedicated marketing support and social media campaign management

A Dedicated business profile on Independent Wirral’s website.

Inclusion in pop up events and future Wirral based events

Annual membership costs  £10 (plus VAT) per month.

The time is right for Independent Wirral to help launch the scheme. We are collaborating with Woodside Ferry Village, one of Wirral’s best-loved food destinations who are unveiling a number of pop up units where Wirral Independents can showcase their products and reach a new audience.

We know from experience that Wirral residents want to discover the businesses that are run with passion, by owners who are knowledgeable and provide the best service.  As people emerge from lockdown, they will want to buy local and support Wirral firms, their suppliers and their employees.

We would call on all independent business owners and Wirral residents to visit the website and see the huge benefits to be had by getting involved and supporting this initiative.

Wirral Council Cabinet Member for Culture, Creative and Visitor Economy, Councillor Christine Spriggs is very enthusiastic about the launch saying,

“Here on the Wirral, there is so much talent and enterprise and such a wide and diverse range of fantastic independent businesses including some wonderful socially trading and creative businesses too! As someone who has championed the importance of the independent sector for some years now, it really is great to see the launch of this new Independent Wirral platform!  It means existing and new Wirral businesses have a great way to shout about what they have to offer and to spread the word far and wide! Hopefully, it will encourage many more start-ups too! Independent is what Wirral has always been and now we can shop local even more and support our local Wirral independents.”