Our Story

Wirral is a unique and breath-taking Peninsula.  Its coastal beauty, and easy links to some of the most iconic cities of the North West, have made it a desirable place to live and visit.

Wirral has been host to spectacular sporting and cultural events that have been showcased globally, and is often highlighted as a “great place to grow” or known as “the leisure peninsula”.

Recent years have seen Wirral grow in popularity, and become a visitor destination in its own right.

The time has come to celebrate all that makes Wirral wonderful – and at the heart of that, are Wirral’s Independent businesses.

It is our wish to create a stronger identity for the many Independents that have proudly set up business here on Wirral.

It is important that we strengthen and support the unique collection of retailers, suppliers, and Artisans that our region boasts – and to connect them to the wider landscape of Wirral and the surrounding Liverpool City region.

To answer the call for more recognition of our local high streets and towns, Independent Wirral was born – an initiative of Wirral Chamber of Commerce.

Independent Wirral aims to give businesses a brand, an identity, and a voice.  It will allow us to raise the profile of Wirral and to make it a more attractive place to visit.

Our desire is to bring our communities and small businesses together – and to collectively find ways to attract more footfall to our High Streets.

We plan to deliver an innovative and fresh approach when supporting you, our Independents.

We aim to inspire our visitors and local residents with a huge array of choice when it comes to deciding where to shop, eat, explore, and then repeat!

For every town across Wirral that we support and engage with, we pledge to dig deep and work in collaboration, to improve the wealth and health of our communities.